The plush hand-knotted Moroccan wool rug is a custom made rug on a vertical loom one knot at a time. This careful attention to detail results in a high pile that has a very soft feel and rich texture. High luster and rich colors make this Beni Ourain rug sophisticated enough for formal settings, but its durable wool rug construction makes it equally suitable for busy homes. Versatility at its best. Shedding is a natural occurrence and will decrease over time.