The handwoven Moroccan shag rug is a custom rug handmade on a vertical loom. The careful attention to detail results in a high pile that has a very soft feel and rich texture. High luster and rich color make this Beni Ourain rug sophisticated enough for formal settings, but its durable shaggy wool rug construction makes it equally suitable for busy homes. Versatility at its best. Shedding is a natural occurrence and will decrease over time.