The hand-knotted Moroccan shag rug is a custom Beni Ourain rug handmade on a vertical loom one knot at a time. The careful attention to detail results in a high pile that has a very soft feel and rich texture. High luster and rich colors make this Berber rug sophisticated enough for formal settings, but its durable wool rug construction makes it equally suitable for busy homes. Versatility at its best. Shedding is a natural occurrence and will decrease over time.